The goal for BOS is to help the leadership team to build a better, more valuable business and a highly positive working environment.

This is achieved by targeting 12 key benefits for SMEs.

1:   A unified leadership team with a clear pathway for the future and how to achieve it.

2:   High performance teams throughout the business with everyone aligned, motivated and focused.

3:   The business working at a high paced rhythm with issues being identified and dealt with early.

4:   A strong, well defined Common Purpose shared by everyone in the business and used by them when making decisions and inter-facing with customers.

5:   Ready access to key data so that better, more informed decisions are being made across the entire business.

6:   A set of core messages that come from the heart of the business and engage, enthuse and motivate people within the business, its customers and other stakeholders.

7:   A more effective recruitment strategy, ensuring that the right people are brought into the business and contribute positively to its culture.

8:   Better understanding of and improved returns from its marketing activity and a shorter sales process.

9:   The development of dynamic customer communities so that they become more loyal and an important resource for lead generation.

10:   Building the foundations for strong long-term growth and reduced risk in achieving it.

11:   Having the business being truly investor ready and more attractive for investors who want to support the business.

12:   Implementing effective processes, throughout the business, to ensure that all key activities are measured, monitored, managed, motivated and monetised: in this way the benefits of BOS should be embedded into the business and endure.