At the heart of every great business lies a great customer community and the secret lies in:

First, across your entire organisation, having processes which place the customer at the heart of your business.

Second, communicating to your customers in a way which builds a dynamic community, engaged, impressed and enthused by your business activities.

When properly formulated, we see that a great customer community has 10 key benefits to a business:

1: Quicker customer journey: you can more quickly build “know, like and trust” with prospects from your target audience.

2:  Higher sales: from having more customers, a higher proportion of repeat purchases and cross-selling activity, and a stronger propensity for up-selling your premium products and services

3: Lead generation & referrals: you will build a highly effective lead-generation and referral machine.

4:  Better sales conversion rates: today, you probably need more than the conventional seven inter-faces before converting target punters into a sale; but “word of mouth” – whether real or in its modern e-form – is still worth 4-5 of these steps, quickens up the process and helps the customer make each step with increased conviction.

5:  Operational feedback: making sure that you are delivering in your promises and identifying where to improve the customer experience and challenging you to do so.

6:  Competitor information: a great customer community will help you understand what your competition is doing, why it is competing and how its approach is changing.

7:  Marketplace intelligence: it will help you identify marketplace trends and threats to your business, giving you an early warning system and enabling you to properly develop the right responses.

8:  Innovation: your best innovations, including extensions to your product range, will come from listening to your customer community.

9:  Product testing: your customer community will provide an important insight into testing the veracity of new products and innovation.

10:  Enhanced employee journey: a great customer community will enhance the satisfaction of your employees’ work.

Take a quick road-test & reality check:

How effective is your customer community and have you built the right processes to develop it?

Why don’t you take the “BOS Quick Road Test” as a reality check and see how it could be improved to multiply the value of your business through increased lead generation, conversion rates and sales.

You have nothing to lose and a huge amount to gain.

Contact us now at [email protected] or give us a call.